April 5th, 2012

CB Review Blogging Is Personal

CB review blogging is about your believability. Let’s say you are thinking about doing a blog about horse racing, because you have found an affiliate product that would make a nice commission on each sale. But you have no real interest in horse racing and no time to watch horse races. Then review blogging on this subject make no sense.

Instead – you should choose a niche you already know something about and have gained some personal experiences from. You could find a niche topic in a specific industry or field you have work experience from, a hobby, an illnesses, or sports.

So – the most crucial element to successful review blogging is the mix between you and the product. If you pick a niche you absolutely don’t understand, or are bored to tears by, chances are, you won’t convince anyone else to get excited about it. Clickbank review blogging is absolutely about one-on-one believability. And nothing makes you more believeable than having actually used and tested the product. So – purchase and use the productyou are reviewing.

And how do you use your credibility?

No – not to show how smart you are and how much you know …

You use the credibility you establish to answer your readers’ questions, of course. That’s the main reason for actually purchasing a product. And what better way to help your reader than by providing genuine, real-life, honest-to-goodness reviews?

April 3rd, 2012

Clickbank Review Blogging Is Rewarding

No – you don’t have to be an expert on a particular subject to experience how rewarding Clickbank review blogging can be. You just have to be interested in the subject – or intrigued by it. Chances are, if you’re intrigued by a subject and report your explorations, your readers are far more likely to be intrigued too. And if you’re downright passionate about it, you’ll speak to passionate niche fanatics in a way that no one else could ever understand. And “fanatics” are the ones who spend 90% of the money in any niche.

But you need fixed “check points” you run against every product you plan to review, in order to pick the winners. Next time you’re planning to purchase a product – or have been given one by another marketer to review – ask yourself these key questions:

Is the price of the product high enough to make it worth my while? – Most marketers agree a product has to clear $17 to be worth your while to promote.

Is the commission high enough to make it worth my while? – A commission rate over 40% is worth considering. 60% and over makes it extremely worth a second, in-depth look.

Does the product owner provide affiliate resources and contact information? – A product owner who knows what she is doing will provide contact information so you can quickly reach her. And she should be able to offer you banner and button ads, text link ads, graphics, FAQ sheets, information and many more resources. If a product owner doesn’t have any resources, it doesn’t necessarily mean you should not promote the product. But it will make your job harder.

Are there any external links on the Sales Page? – If you find a sales page that has a huge flashing sign in the middle – “Affiliates Sign Up HERE!” – it should be an instant disqualifier. There’s a big risk the customers following your recommendation will decide to become affiliates themselves instead of buying the product – which means you won’t get credited for the sale!

Is the product right for my blog readers and are they searching for it? – If your particular niche is searching for the product it’s worth promoting. Check your keyphrases in Google AdWords and make sure there are at least 20 strong keywords that turn up in your search results. But keep in mind – a niche can still be profitable if there are less than 20 keywords providing there are a high enough number of “related” Google Adwords keywords.

What’s the ClickBank gravity rate – and how old is the product? – “Gravity” is just one of the terms on the ClickBank listing of a product. It refers to the number of sales achieved by the affiliates who promote the product. It’s not a strong indicator of a product’s value unless you compare it against the time the product has been in circulation. Products that are just launched will often have an artificially high gravity rate that levels off, once it’s been on the market a few weeks.

April 1st, 2012

Successful Review Blogging Takes Time

If review blogging is new to you, you must understand that successful review blogging does not happen overnight. Because – to attract readers they must think of your blog as an authority site. Usually an authority site has been around a good while. The “been around a good while” is simply something you need to build for. But you can get going right away by focusing on creating fresh content and building a solid reputation. Also remember – an authority site will have links to reputable sites within your niche as well as comments and feedback from happy readers.

The best way to become an expert is to concentrate on one niche and focus on reviewing products and services that will help your readers solve their problems. Just make sure that your abilities to keep the blog up to date and relevant matches what your readers would expect from you.

But no matter how much you think you know about your niche, chances are you could use some brushing up on the topic. You should spend some time each day reading articles, other blog posts, ebooks etc. And of course – don’t forget to check out your competitor’s blogs. They will give you an idea of what is popular in your niche, and what is not.

March 14th, 2012

3 things about CB Review Blogging you should know

CB review blogging can be easy and profitable or challenging and difficult. It all depends on how you handle the day to day activities. You see – unless you are able to turn your blog into the go to place for information on your topic, you will struggle.

    First of all – it is easier to find products and services that would benefit your readers if you already have some knowledge about the niche. As a matter of facts – you should only review products and services you know and that are of high perceived value to your readers.

    Second – it is easier to position yourself as an expert and authority when you have personal knowledge and experiences within the niche. Never “fake” or force anything – your readers will know and your reputation will suffer.

    Third – your reviews will be more credible if you base your reviews on personal experiences. And be honest in your reviews. That is – include bad experiences if there are some. This will add to your credibility.

But the main thing to do? Check out this free CB Review Blogging CD. Get yourself a copy and make yourself an authority for one niche – and serve it well.

October 15th, 2011

Is it unethical for review bloggers to use pen names?

Most of the times, pen names are ethical – even for review bloggers. A lot depends on your intent and motive – if your purpose is to cheat Authorities, slander someone or otherwise go against every principle you publicly stand for, then it would be wrong – no questions about it!

 

But if you want to use a pen name because you’re afraid of confusing your readers by mixing your posts on green products with reviews of old classic cars, well – you’re doing them a service.

 

You’re also in good company.  For example, have you ever heard of these writers?

A. M. Barnard – Flora Fairfield – Aunt Weedy – Tribulation Periwinkle – Oranthy Bluggage – Minerva Moody

 

I guess you haven’t – unless you’re a writer or study litterature.  And it’s not a group of characters from “Harry Potter” series – even though it certainly does sound like it. These are all the different pen names used by Louisa May Alcott, the beloved 19th century American writer whose children’s book “Little Women” resides forever among the ranks of other classics – like Charles Dickens, Jane Austen and the Bronte sisters.

 

Why did she do this?  Well, at first it was to protect her reputation, because women just weren’t supposed to be writers, in those days. And she adopted the pen name “A. M. Barnard” to write lurid, racy melodramas – for cash. And she’s not the first author to have done so.

 

And what does that have to do with review blogging?

 

There’s a psychological reason why it would be smart to use a pen name. And that has everything to do with the way peoples’ brains work.

 

Have you ever watched a movie from a totally different culture? Ever found the plot “poor”, or the ending too abrupt and unsatisfying? People from those particular cultures would most likely roundly disagree with you. You see, it all comes from conditioning.

 

We humans think in “patterns”.  Our brains want everything to progress in an orderly, logical progression – one we’re used to.  If you were to put the odd post on old cars in the middle of a bunch of green cleaning product reviews – and maybe throwing in an article you wrote on ski wax, because you think it’s a fine one – your readers would not only be confused. You would also lose your “branding” power – it would weaken what you are known for.  And I guarantee you’d soon begin to lose readers. When people expecting articles on green laundry detergent found themselves reading about old cras or ski wax – they would find another blog more in line with their interests.

 

If readers want “Little Women”, they pick up Louisa May Alcott. If they want steamy Victorian stories of forbidden relationships  and revenge, they fall back on A. M. Barnard.

 

Sticking to your main area of expertise works under your own name, and creating a separate blog under a pen name – even a variation of your own name – for any other subject is bothe an effective way to use a pen name and an ethical way.

 

Comments, anyone?